Privacy Policy
Data controller
Hyperluminal Limited
The Ivy House
1 Folly Lane
Petersfield
Hampshire
GU31 4AU
Contact email for privacy requests: hello@soundchoice.co.uk
Information we collect
- Your name, email address and other information you provide when making an enquiry about an artist or live act.
- Information you provide when applying for an act to join Sound Choice.
- Information provided through our contact form where you choose to contact us directly.
- Additional information provided during further communications where necessary to prepare a quotation, manage an enquiry, arrange a booking or administer a relationship with an artist.
- Anonymous or aggregated analytics data used to understand and improve website performance.
- Information collected through cookies and third-party services, such as embedded video or analytics tools, where applicable. See our Cookie Policy for more information.
How we use your information
- Responding to enquiries about artists and live entertainment.
- Providing quotations or passing appropriate enquiries to artists where relevant.
- Managing bookings and related administration where Sound Choice is involved in the booking process.
- Reviewing applications from artists who wish to join Sound Choice.
- Communicating with artists about their profiles, enquiries or participation on the platform.
- Managing invoicing and financial records where applicable.
- Analysing and improving the website and our services.
- Complying with legal and regulatory obligations.
Lawful basis for processing
We process personal data only where we have a lawful basis to do so. Depending on the circumstances, this may include taking steps at your request before entering into a contract, performing a contract, complying with a legal obligation, pursuing our legitimate interests in operating and improving Sound Choice, or processing information where you have given consent.
Data sharing
We may share your personal data with relevant artists, suppliers, venues, production providers or other third parties where this is necessary to respond to an enquiry, prepare a quotation, manage a booking or provide the service you have requested.
We will not sell your personal data to third parties.
Data retention
We retain personal data only for as long as it is reasonably required for the purpose for which it was collected and to meet any legal, accounting or regulatory obligations.
Financial and transaction records may be retained for up to seven years where required for accounting and tax purposes. Other enquiry or application information may be deleted sooner where there is no longer a legitimate reason to retain it.
Security and storage
We take appropriate steps to protect personal data against loss, misuse, unauthorised access or disclosure. Measures may include:
- SSL/TLS encryption for website communications.
- Secure hosting and cloud-based storage providers.
- Regular website and system backups.
- Password protection and device-level security on business systems.
- Limiting access to personal data to those who need it for legitimate business purposes.
While we take reasonable and appropriate steps to safeguard your information, no system can be guaranteed to be completely secure.
International data transfers
Some third-party services we use may store or process personal data outside the UK. Where this happens, we use providers that apply appropriate safeguards in accordance with UK data protection law.
Cookies and third-party services
Sound Choice may use cookies or similar technologies for essential website functionality, analytics and embedded third-party content.
Where consent is required, non-essential cookies will not be set until you have made your choice. You can find more information in our Cookie Policy.
Your rights
Depending on the circumstances, you may have the right to request access to the personal data we hold about you, ask us to correct inaccurate information, request deletion, restrict or object to certain processing, or request a copy of your information in a portable format.
You may also withdraw consent at any time where consent is the basis on which we process your information.
To exercise your rights, please contact us at hello@soundchoice.co.uk.
If you are unhappy with how we handle your personal data, please contact us first so we have an opportunity to resolve the issue. You also have the right to make a complaint to the Information Commissioner's Office (ICO). Information about making a data protection complaint is available at ico.org.uk.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to Sound Choice, our services or legal requirements. Any updated version will be published on this page.
Effective date: 21 August 2026